Look for the share box (iOS) or post button (Android) at the top of the feed.ģ. From the homepage, click Share an article, photo, video, or idea.ġ. Mobile allows you to record and post in-app and add text and stickers, whereas desktop requires a pre-recorded video.ġ. On desktop or mobile, sharing LinkedIn native video is pretty much a three-step process. Unlike LinkedIn native video, which can be a maximum of 10 minutes long, LinkedIn video ads can run for up to 30 minutes.Ĭompany page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post.
Video ad campaigns have greater potential to increase brand awareness, brand consideration, and lead generation since they are typically served to a larger, more targeted audience. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed. Metrics show that Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. Unlike embedded videos, LinkedIn native video autoplays in-feed, which is more likely to grab attention. “Native video” is video that is uploaded directly to LinkedIn or created on the platform itself. This works, but for many reasons, LinkedIn native videos tend to be a more effective strategy. It’s still common practice for many brands to upload to a video-hosting platform such as YouTube or Vimeo, and then share the link on LinkedIn. Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos-pre, during, and post streaming.
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